Adobe all set to acquire Neolane...whats next!!

2010 August IBM acquires Unica and the saga starts. This is probably why IBM is the leader in the Information technology industry . But coming back to the point about the serial acquisition spree that has happened since then is phenomenal. Then  Aprimo got acquired by Teradata in Jan 2011 at a price of 525 million $ , Eloqua got acquired by Oracle in Dec 2012 at a price of 870 million $ , and couple of  weeks back Salesforce who is a leading cloud based CRM solution acquired Exact Target at a whooping price of 2.5 billion $. Today I got the news that Adobe has made a press release of acquiring Neolane at a price of 600 million $ which assures that the next decade is going to be of marketers and how they adopt to these advanced platforms of  cross channel digital marketing platforms which would enable an organization to maintain a consistent dialogue with its customers and prospects and engage them in business further.
  Coming back to the theme of the topic which is about acquisitions ...2 very prominent players still remain in the market on their own..Marketo and Silverpop. Marketo is very B2B heavy so not sure about the fate. I don't see any big player who would be interested in acquiring a platform very heavy only on the B2B marketing side. Silverpop is a better bet with functionalities supporting both B2B and B2C marketers . Moreover it has very good compatibility with MS CRM Dynamics which somehow is giving me an indication that Microsoft is going to acquire Silverpop soon (if Microsoft wants to foray in this space). Lets wait and watch but anyways  there is enough excitement all around. Cheers!!